Sarah Jansegers
Marketing · Communication · Design
Brand · Content · Campaigns · Digital
Ghent, Belgium · sarah@tash.gent · +32 477 49 38 21 · LinkedIn
Available for projects, assignments and collaborations, short to long term · hybrid or remote
With focus, imagination and passion for the craft.
I use imagination to give people, brands and ideas direction and momentum.
Profile
I quickly see what could be stronger, clearer or more human, and I translate that into direction, ideas and execution.
For more than twenty years, I have worked where marketing, communication and design meet. I combine strategic insight with imagination and the ability to listen well, understand people and see connections. That is how I often turn loose wishes, ideas or complex input into something that becomes clear and gets people moving.
Where it fits, I design and make things myself. Where it is needed, I connect entrepreneurs, teams, makers and partners around one clear direction. I stay involved until the result is in place.
I use AI and automation to accelerate that process, never to replace insight, creativity or human contact.
Expertise
My strength is not in one discipline, but in the connection between them.
Marketing
Aligning offer, message and a coherent mix of channels with the audience and the goal.
Brand
Developing and safeguarding positioning, identity and brand guidelines across different media and markets.
Communication & content
Connecting web, print, email and social in one clear line of communication.
Creative direction & campaigns
From first idea and concept to campaign, activation and concrete rollout.
Design & digital
Graphic design, visual systems, website structure and UX/UI for brand and communication.
Project & partner coordination
Connecting people, planning, production and budget, from the first question to delivery.
AI-assisted workflows & automation
Using AI and automation to organise research, creation, content and communication flows in a smarter, faster way.
“When we know WHY we do what we do, everything falls into place.”
Selected impact · today
A group of specialised companies in building technology, each with its own identity and website. I mapped out the strategy, digital structure and content architecture, and I take care of web design, content and project coordination.
Today, I safeguard what is written and published across the group, and I structure and update pages, projects, vacancies, news and events.
Result: one group, recognisable online, with one line of communication.
For this internationally growing company in door intercom systems, I brought brand guidelines, visual guidelines and tone of voice together in one workable system.
I safeguard that line across brochures, product sheets, trade fair materials, packaging and multilingual catalogues.
For international prospecting, I designed and coordinated a premium shippable box, from concept to production and within budget.
Result: 6,000 boxes shipped worldwide.
For a transport company facing a shortage of CE truck drivers, I came up with the complete Job Café concept: an accessible recruitment day with experienced drivers acting as CE Coach and ambassadors.
I also suggested financing the CE driving licence for new drivers in exchange for a mutual commitment. Rosantra explored the scheme and put it in place.
I developed the message, the communication and the experience.
Result: 30 interested candidates and a repeatable playbook.
During the rebrand, I made a fresh analysis of the proposed direction and worked out alternative proposals.
For the 15th anniversary, I translated the existing baseline “Let’s grow together” into a customer activation for around 200 existing clients, using wooden planters, growth paper and cards inviting them to plant, water and grow.
Creative signature · through the years
For years, I worked across almost every visual and communication touchpoint of the company.
I developed a rebrand that respected the existing logo and the company’s history, designed the office interior, and created brochures, sales tools, info sheets and corporate communication.
I gave the tractor units their own recognisable lettering and developed the campaign concept for the trailers:
“This truck brings luck”
with the clover leaf as a recognisable element.
The branding is still on the road today, on national and international routes.
I also handled PR initiatives and the full creative and practical coordination of company events, from concept and venue design to suppliers, technology, lighting and production.
For an anniversary event that brought together 80 years of Transport Van Bogaert and 20 years of the new business partner in one ‘100 years’ concept, I coordinated the creative and practical execution from A to Z.
For DDS and Verko, I worked on a combined identity assignment for two intermunicipal organisations in Dendermonde.
I designed the logo for both organisations and developed the visual identity further into a coherent corporate system with guidelines and applications.
For Sapcobel, I developed the concept:
“On our way to cool customers”
The concept was translated into a recognisable graphic application on the trailers, which is still in use today.
More selected work
Creative miles
Throughout my career, I have designed thousands of unique communication pieces for businesses and private clients: from campaigns, corporate communication and occasion print to birth announcements, party concepts and image editing.
Those years sharpened my creative signature:
listening, sensing the essence and making something that moves people.
Work experience
Sarah Jansegers / TASH
Since 2005, I have run TASH as my own business.
The work began in design and communication and broadened step by step into brand, marketing, digital projects, campaigns, content, creative direction and workflows.
Over the years, I have worked directly with entrepreneurs, organisations, teams, suppliers and specialist partners.
I take responsibility from the first question and concept through to execution, production and safeguarding the line of communication.
With several clients, the collaboration has been running for years.
Earlier experience
Creative Director & Publication Manager
Design, layout and visual style of a weekly paper with a circulation of 100,000 copies, including advertisements, communication and client management.
Fashion Designer Kids & Teenagers
Assistant Fashion Designer Kids
Seasonal children’s and teen fashion collections for several European clients, with attention to colour, shape, commercial translation and visual consistency.
Tools
Creation & design
InDesign, Illustrator, Photoshop, Adobe Express, Figma, Canva
Web & digital
WordPress, Elementor
AI & creative technology
ChatGPT, Claude / Claude Code, NotebookLM, Midjourney, Adobe Firefly
Content & communication
Flexmail, Later, Meta Business Suite, CapCut
Workflow & collaboration
Google Workspace, Notion
Education & development
Master in Visual Arts · Graphic and Advertising Design
- AI Mastery Advanced · Mindvalley / Mastery · 2025
- Social Media Mastery · Mindvalley / Mastery · 2025
- Manifesting Mastery · Mindvalley / Mastery · 2024
- Circle of Mind Experts Mastery · Inge Rock Academy · 2018 to 2021
Languages
Dutch
native
English
fluent
French
passive
Spanish
basic
Sarah Jansegers · Curriculum Vitae 2026